Best CPM Calculator

With the help of this CPM Calculator, you can quickly determine your campaign cost, CPM, or the number of ad impressions. Calculating one of them from the other two can seem confusing but our easy-to-grab tool will do it for you in no time.

What is this tool all about?

The price an advertiser pays for every thousand impressions of their advertisement on a web page is known as the Cost Per Mille (CPM) or cost per thousand. If you are confused about how much you should be paying for a certain number of ad impressions, you need not worry as our online tool will help you figure out such ambiguities in a blink of an eye.

In the terminology of advertisement impressions and their cost, there are basically 3 things that are in relation. These include the total campaign cost, CPM, and No. of ad impressions. If you know any two of them and getting confused about how would the third quantity be calculated. Our CPM Calculator is perfectly designed to solve such problems. All you need to do is enter the values in two fields, and after you click calculate, the answer you require will automatically fill in the third field.

How to use the CPM Calculator tool?

You can easily launch our CPM Calculator directly from our home page under the Calculator section. You no longer need to perform any complex calculations manually to determine the CPM, campaign cost, or the number of ad impressions, because our tool will do it for you instantly. CPM Calculator, like the rest of our tools, is incredibly simple to use. You can use our tool without much help even if you don't have a lot of technical experience. We don't want you to spend any time understanding the tool and that's how we designed our interface.

Initially, you can get to know the tool by using the sample values for calculations. It can be done as:

Using the Sample Values:

Before getting into the step-by-step guide, let us make it easy for you by filling in the sample values.

1. Open our CPM Calculator's webpage. You'll see three boxes with the labels 'Campaign Cost', 'CPM', and 'Ad Impressions'. Beneath the boxes, there are three buttons with blue, green, and orange colors, titled 'Calculate', 'Sample', and 'Reset' respectively.
2. Click on the Sample button. It will fill the first two fields with a campaign cost of $100 and a CPM of $10.
3. Then click on the Calculate button to find out the Ad Impressions for these sample inputs.

Using your Actual values:

When you open our CPM Calculator's webpage, you'll see 3 boxes with respective labels. Don't get confused. Just sit back and relax, this guide will help you out. Depending upon the scenario, two of the boxes become input fields and the third one is the output. According to your case, follow the instructions below to do your CPM calculation:

1. Determining the Campaign Cost:

1. For the calculation of Campaign Cost, you need to provide the CPM and the number of Ad Impressions
2. Fill in the first value i.e. CPM in the middle box, and the second value i.e. Ad Impressions in the bottom box.
3. Then click on the Calculate Your calculated Campaign Cost, for instance, $100, will be displayed in the new box beneath the buttons.
4. If you want to solve it again with some different values, you can change the values by using the up and down arrows at the right side of each box. The upward arrow will increase the value by unity, and the downward arrow will decrease it by unity. You can also change the value by deleting the previously written value and then re-entering the new value. Then you can perform the steps from a to c again to re-evaluate the Campaign Cost with new values.

1. Determining the CPM:

1. For the calculation of CPM, you need to provide the Campaign Cost and the number of Ad Impressions required.
2. Fill in the first value i.e. Campaign Cost in the top box, and the second value i.e. Ad Impressions in the bottom box.
3. Then click on the Calculate button. Your calculated CPM, for instance, 10, will be displayed in the new box beneath the buttons.
4. If you want to solve it again with some different values, you can change the values by using the up and down arrows at the right side of each box. The upward arrow will increase the value by unity, and the downward arrow will decrease it by unity. You can also change the value by deleting the previously written value and then re-entering the new value. Then you can perform the steps from a to c again to re-evaluate the CPM with new values.

1. Determining the Ad Impressions:

1. For the calculation of Ad Impressions, you need to provide the Campaign Cost and the CPM.
2. Fill in the first value i.e. Campaign Cost in the top box, and the second value i.e. CPM in the middle box.
3. Then click on the Calculate Your calculated No. of Ad Impressions, for instance, 10000, will be displayed in the new box beneath the buttons.
4. If you want to solve it again with some different values, you can change the values by using the up and down arrows at the right side of each box. The upward arrow will increase the value by unity, and the downward arrow will decrease it by unity. You can also change the value by deleting the previously written value and then re-entering the new value. Then you can perform the steps from a to c again to re-evaluate the No. of Ad Impressions with new values.

What do the resulting values mean?

Upon clicking the Calculate button after entering either of the two quantities from the Campaign Cost, CPM, and Ad Impressions, a new box will appear having three sections. They will be showing the resulting Campaign Cost, CPM, and Ad Impressions. Two of them will have the same values that you entered, and the third one will be calculated based on the provided inputs.

Let us demonstrate with the help of an example for your better understanding. Let's suppose that you have an offer of getting 20000 ad impressions for $200. You want to find out what will be the CPM for it. Then you have to input 200 as Campaign Cost, since the cost of the campaign is 200 USD. And, you have to enter 20000 in Ad Impressions, which is the No. of ad impressions which you'll be getting for the mentioned cost. The answers given by the tool are:

• Campaign Cost: $200
• CPM: $10
• Ad Impressions: 20000

The tool will provide results for all three values, you just need to focus on the one that you had to determine. For this case, you required CPM, so the CPM for this scenario would come out to be $10 per 1000 impressions.

FAQ's:

Here are some common questions that you may have about our CPM Calculator.

Q: How do you calculate the CPM from campaign cost and No. of ad impressions?

A: CPM can be calculated by dividing the campaign cost by the number of ad impressions, and then multiplying the result by 1000. The formula used for this is: (campaign cost / ad impressions) * 1000.

Q: How do you calculate the campaign cost from CPM and No. of ad impressions?

A: Campaign cost can be calculated by multiplying the CPM by the number of ad impressions, and then dividing the result by 1000. The formula used for this is: (CPM * ad impressions) / 1000.

Q: How do you calculate the No. of ad impressions from campaign cost and CPM?

A: Number of ad impressions can be calculated by dividing the campaign cost by the CPM, and then multiplying the result by 1000. The formula used for this is: (campaign cost / CPM) * 1000.

Q: What value of CPM can be termed as good?

A: There is no such CPM value that can be said to be good. Depending on the sector in which your company operates, you should research and determine the average CPM of that particular industry. A good CPM should be lower than the industry's average value.

Q: What value of CPM can be termed as bad?

A: There is no such CPM value that can be said to be bad. Depending on the sector in which your company operates, you should research and determine the average CPM of that particular industry. A bad CPM is one that is higher than the industry's average value.

Why should you use this tool?

The CPM calculation enables marketers to raise brand awareness because you can be confident that your investment will bring a certain number of views and clicks on websites. To find and reach a larger audience, you can advertise your company using CPM on popular social media sites like Twitter, Facebook, and Instagram. Compared to CPC and CPA, CPM is regarded as a more affordable pricing model. Since it is appropriate for all internet ad formats, it is most effective for publishers.

Our CPM calculator has been designed to make your life easy. With a very user-friendly interface, it can solve your confusing and difficult CPM-related problems in a matter of milliseconds. The tool is completely free and does not even require you to register to use it. You can also use the sample values if you are not sure about how the tool would work in the beginning. Moreover, we have also covered all the important questions that can bug your mind. Hence, all the necessary guidance regarding the tool has been provided.

Amir Iqbal

CEO / Co-Founder

An entrepreneur working in various sectors, mainly the web technology niche, enjoys the little things in life. When people give up, they often don't realize how close they were to success.